作者:城市网 来源:总裁世界 更新日期：2015-2-6
商务信函(上)
与前面题型的共性
区别：值得注意的是，大作文本身的特性
1 读者不同 对内/对外
2 信息点数量 3/5
3 阅读量 小/大
4 字数要求 40-50 / 120-140
信函要求：
1、 研究收信人的兴趣所在
2、 采用恰当的语气
体谅对方的态度(You-Attitude) / 自我为中心的态度(I-Attitude or We-Attitude)。
3、语气自然真诚
请比较下面两组例句：
|
Instead of |
Say |
|
I have pleasure in informing you．．． |
I am pleased to tell you／to say．．． |
4、言简意赅
5、有礼有节，善解人意
礼貌用语，如your kind enquiry，your esteemed order，your valued custom
6、避免行文冗长
请比较下面两组例句:
|
Instead of |
Say |
|
Please see that an enquiry is conducted to determine the reason. |
Please find out the reason. |
7、避免陈词滥调
请比较下面的例句：
OPENINGS
|
Instead of |
Say |
|
Adverting to your favour
Re (your letter)
The writer, wished to acknowledge |
Referring to your letter
Or
Thank you for your letter |
|
We are in receipt of
We began to acknowledge
We have to acknowledge |
We have received |
|
We beg to inform you
We beg to think you |
We are writing to inform you
We thank you |
|
Your esteemed favour to hand
Your letter to hand
Yours to hand |
We have received your letter |
ENDINGS
|
Instead of |
Say |
|
The favour of your early reply will be obliged |
I shall be glad to hear from you. |
|
Assuring you’d our best attention at all times
We beg to remain
We remain
Awaiting the favours of your early reply |
Omit all these. |
MISCELLANEOUS
|
Instead of |
Say |
|
as per |
according to |
|
idem., inst., prox., ult. |
name the month |
|
if it is within our power |
if we can |
|
it will be our constant aim. |
we shall try |
|
of even date |
of today |
|
only too pleased to |
very glad to |
|
per |
by |
|
Please be good enough to advise us |
please tell us |
|
take an early opportunity |
act promptly |
|
yesterday' s date |
Yesterday |
|
your communication |
your letter, phone, message, etc. |
|
your good self |
you |
|
your favor
yours of the 15th |
your letter
your letter of the 15th |
|
Under separate cover |
separately, or better still,
by registered post, etc. |
|
